In recent newsletters, I’ve encouraged you to differentiate yourself by searching for and striking out those nasty platitudes that infest the marketing of most businesses, and replace them with facts and figures that uniquely describe you and your business. When you share the human-side of your business in a way that is interesting and believable and […]
( This article was originally published on the WaterShapes website. Click here ) There’s a seasonal rhythm to pool service in the Northeast, an annual awakening and slumber that defines the business. For Long Island’s Julie Kazdin, winterizing 300-plus pools is a long, carefully choreographed process, one that defines the annual ebb and flow. As […]
( This article was originally published on the WaterShapes website. Click here ) Watershaping mastery reveals itself in many different guises, from the ultra-elaborate and complex to the relatively simple and sublime. The Santa Monica project by Kevin Cobabe pictured here fell into both categories, with a visually simplistic design that featured a host of […]
( This article was originally published on the WaterShapes website. Click here ) Some projects challenge technical abilities, while others test logistical skills, and then there are those that remind you why you entered the profession in the first place. Roman Fountains work restoring six historic fountains in Washington, D.C., ahead of America’s 250th anniversary […]
( This article was originally published on the WaterShapes website. Click here ) The northern-California pool and surrounding landscape designed by legendary landscape architect Thomas Church on a property known as Donnell Ranch stands as one the most influential pools of the 20th Century. For builder Chuck Baumann, an unlikely set of circumstances led him […]
( This article was originally published on the WaterShapes website. Click here ) While homeowners with views almost always want to make the most of their settings, many don’t fully understand how best to go about it, explains Scott Cohen. Capturing a beautiful vista does not always mean leaving it undressed and undisrupted. Here he […]
( This article was originally published on the WaterShapes website. Click here ) Installation discipline Is redefining pool renovation, says commercial pool specialist, Zack Tanner. Here he pulls back the curtain on his approach to renovating large watershape environments using discipline, innovation and common sense. By Zack Tanner In commercial aquatic construction, I’ve seen […]
( This article was originally published on the WaterShapes website. Click here ) Bamboo, a member of the grass family Poaceae, is one of the fastest-growing plants on Earth. Its rapid growth, diverse varieties, remarkable carbon dioxide absorption, and oxygen release capabilities make it an environmental and landscape design champion. And it just looks cool. […]
( This article was originally published on the WaterShapes website. Click here ) The use of stone in and around pools, spas, and other bodies of water has a long and rocky history, points out Mike Farley. It’s also one of those design elements that moves in and out of fashion with surprising regularity. By […]
( This article was originally published on the WaterShapes website. Click here ) The Basilica Cistern is an extraordinary piece of ancient architecture and watershaping art located in Istanbul, Turkey. Built during the reign of the Byzantine Emperor Justinian I in the 6th century, it represents a marvel of engineering and serves as an important […]
