Differentiating yourself in an AI-Saturated World…
In recent newsletters, I’ve encouraged you to differentiate yourself by searching for and striking out those nasty platitudes that infest the marketing of most businesses, and replace them with facts and figures that uniquely describe you and your business. When you share the human-side of your business in a way that is interesting and believable and […]
The Long Winter’s Nap
( This article was originally published on the WaterShapes website. Click here ) There’s a seasonal rhythm to pool service in the Northeast, an annual awakening and slumber that defines the business. For Long Island’s Julie Kazdin, winterizing 300-plus pools is a long, carefully choreographed process, one that defines the annual ebb and flow. As […]
Complex Simplicity
( This article was originally published on the WaterShapes website. Click here ) Watershaping mastery reveals itself in many different guises, from the ultra-elaborate and complex to the relatively simple and sublime. The Santa Monica project by Kevin Cobabe pictured here fell into both categories, with a visually simplistic design that featured a host of […]