History and Mission

Carecraft traces its origins to a group of dealers who joined together in a cooperative effort to secure the lower prices that higher-volume buyers enjoy. They created a supply portal and passed that value along to their customers. Over the years, the Member-owned collective has evolved into a professional organization that promotes the highest standards of pool and spa professionalism and has forged lasting relationships within the industry. Carecraft provides its Members with access to educational seminars, networking opportunities as well as competitive prices from an ever-expanding list of Vendors.

And Carecraft remains true to its founding mission:

• To be the membership organization of choice for independent professionals in pool, spa and related business areas;
• To provide a forum for presentation of meaningful business and personal education, exchange of ideas and experiences and introduction of new technologies and practices;
• To insure advantageous group buying power on designated products and services from selected Vendors;
• To develop membership commitment to Carecraft through direct purchases, participation on boards and committees and attendance at Carecraft functions;
• To provide prompt and efficient response in serving the needs and interests of the membership;
• To promote fair and equitable dealings with and between Members, Vendors and all publics so as to reflect credit on Carecraft, each Member and the industry at large;
• And to promote the longevity and viability of the Carecraft organization